Professional Certificate: Data-Informed Territory Management
Summer II 2025
Starting July 14, 2025
With Live Sessions on July 17 and August 12
This course focuses on the use of data analysis to achieve recruitment objectives. Participants will use an applied approach to better understand the role of the admission office in meeting institutional missions and financial objectives, and how to measure current admission funnel performance. Concepts covered will be applicable to all CRM platforms.
The basic data analysis tactics taught in this course are ones that can be applied to several different functions and used at various stages in an admission career. For supervisors, this course is an opportunity to reinforce a data-informed culture within their staff, build skills to leverage institutional data, and achieve new student enrollment goals.
Participants will complete short, topic-based modules on their own schedule and will gather on Zoom on two separate occasions to meet with classmates and the program director, David Burge. The live component of this class offers participants an opportunity to expand their professional networks.
Members: $230
Non-Members: $410
Register 4 or more staff for this event and receive a $30 discount!