Freezing Summer Melt: Adapting Marketing Strategies to Mitigate Melt
May 22, 3 PM ET / 11 AM PT
Studies have shown that summer melt can affect up to 20 percent of prospective students, but there are measures you can take to mitigate your institution’s melt. Admissions and Marketing leaders have analyzed the root cause and are adapting the strategies they use to meet this reality. In this roundtable session, experienced leaders will examine student struggles and provide their perspectives on how to use administrative processes to support students. They’ll also discuss new tactics and technologies they’ve incorporated to reduce admin burden, giving them more time to focus on students who truly require professional guidance.
Speakers:
- Dearv O’Crowley, Head of Product/LeadSquared
- Carla Jones, Business Development Consultant & Digital Marketing Director/SSG Business Solutions
- Cailin Asip-Swaim, Director of Recruitment & Admissions/Davidson-Davie Community College
This Industry Insight webinar is sponsored by LeadSquared