Webinar Date/Time (ET) : November 22, 2022 12 PM ET / 9 AM PT
Mobile Augmented Reality (AR) allows users to use their smartphones to view 3D digital holographic experiences, layered on top of the real world. We look at 4 examples of mobile AR in education marketing: a playful 3D hologram of a school mascot that pops out of a marketing brochure; a business card that displays a 3D interactive menu; a lapel pin that launches a 3D animation; and a fully self-guided campus tour that uses augmented reality instead of a tour guide. We conclude by exploring DIY approaches to create these in Unity as well as no-code alternatives.
Learning Objectives:
- Acquire a deeper understanding of mobile augmented reality and the technology that drives it
- Examine the utility of mobile augmented reality for institutional brand marketing and prospective student engagement, both domestically and internationally
- Explore how mobile augmented reality can integrate with your current outreach and engagement strategies
Presenters:
- Gavin Newton-Tanzer, president and co-founder, CampusXR
This webinar is sponsored by CampusXR and is part of the Industry Insight Series.