Strategic Data Management for Enrollment Leaders
A Three-Day, Faculty-Led Workshop from NACAC
Admissions professionals routinely used data to identify the most effective recruiting tactics to meet enrollment goals set by their institution. But what happens when the institution looks to the Admission Office to inform, or even determine, institutional strategy? This workshop will enable participants to:
- Translate data into strategic insights that go beyond yield,
- Explore how admission data can be used to shape the institution's strategic priorities, and
- Identify the skills future admission professionals need to gain a seat at the strategy table,
- Recognize ethical and data privacy red flags,
- Effectively leverage public datasets,
- Develop intentional data collection protocols, practices, and monitoring systems
- Package insights into persuasive senior leadership soundbites and presentations,
- Connect trends that have an impact on the institutions bottom line,
- Ask the right quesitons so that your network of data experts provide what you need.
Audience: Post-Secondary, Mid-level to senior
- Those responsible for implementing strategic data strategies
- Those looking to gain a seat at the strategy table
- Admission professionals seeking to further develop their data analysis and strategic leadership skills, including past AMMI or Chief participants
- Prerequisite: Familiarity with data management principle; intermediate data analysis skills